Jodi DeVries, owner of the Institute of Eternal Youth Aesthetics & Wellness in Winter Haven, is passionate about helping patients look and feel younger through a range of aesthetic and wellness services. Specializing in Botox, facial and body treatments, IV therapy, and more, DeVries emphasizes privacy and a natural look for her clients. With a “motherly touch,” she values attention to detail and follow-up care, striving for truly happy patients. Starting as a mobile Botox service in 2018, the Institute expanded to a brick-and-mortar location in April 2022, offering a team of professionals and a variety of services, including neuromodulator injections, fillers, collagen simulators, facial and body treatments, IV therapy, hormone optimization, weight loss solutions, and wellness shots. DeVries, a Winter Haven native, finds fulfillment in making a positive impact on lives, recounting a case of helping a patient overcome hormone imbalance. Despite the challenges of business ownership and time management as a mom of two, she embraces her hectic life and credits her success to a supportive husband. Their mantra, #powercouple, reflects their collaborative approach to overcoming challenges in their entrepreneurial journey.